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The web site denvantage.com had the following on the homepage, "Your best alternative to insurance for affordable care." I noticed that the webpage said " Its not insurance; its better." They also said " Its a membership plan with. A Plan You Can Trust. We know, it sounds too good to be true, but it is true. DenVantage is designed for people without dental insurance, or for anyone who is tired of paying premiums and getting less than they are paying for. Is there a catch? Not really, but here are some things you need to be aware of. To keep all scheduled appointments, or notify the off." The meta header had denvantage as the first optimized keyword. This keyword is followed by dental health plan, dental plan, and dental insurance which isn't as important as denvantage. The other words denvantage.com used was dental benefit. oral health is included but could not be seen by search parsers.